For an outstanding first impression, you need fast-loading pages and graphics. How many times have you visited a promising Web site, only to twiddle your thumbs while the supposedly dazzling effects load? Most people visit Web sites searching for content relevant to a task at hand. Certainly that is what prospective customers are doing on the Web. They don't want to play around. You want to make sure that at least your home page downloads quickly and efficiently and that large graphics and animations are served on linked-to pages and only to the visitor willing to wait for them to load.

Of course, every one of your graphics, animations, video clips, and audio files should serve a clear purpose; they should make a positive contribution to the site and make it more interesting.

Can the visitor to your site easily learn about your product and service? Is the content of your site well organized and easy to find (no more than three clicks, for example)? Is there appropriate interactivity? Can the visitor move around easily within the site? Are the directions clear and easy to follow? Is it easy to see how to place an order?

We help you make your site easy to access and easy to use. Navigation between your pages should be apparent, predictable, and easy. Your visitor probably wants to find things relevant to the task at hand without thinking about the navigation, and he or she gets frustrated quickly.

There is more to ease of use than a mere "navigation bar," however. We help you focus on just the specific pieces of information that are necessary to answer a limited number of important needs of the target audience you have identified. What distinguishes a professional-level Web site is its consistency and the quality of its look and feel, and your site achieves that level when it focuses on your audience's needs. With that focus, we can help you sensibly structure your site, paying attention to physical arrangement, load time, linking between self-contained pages, and overall consistency.

Your company has excellent products and provides superb service. Keensited Web Works can help you effectively build a solid case for your products and services. We can help you explain how your business provides solutions to customer problems.

Why do you want to be on the Web in the first place? Remember: Your business Web site represents your business, 24/7. When building your site, don't just throw up a "Web presence." You should focus on the real purpose of your business, your business's "core competence."

Your site should represent you seamlessly; it should be consistent with your printed materials, your broadcast advertising, and your storefront. Everything people encounter about your business ought to present a consistent brand image, a single message to your prospects and customers that clearly communicates why they should do business with you.

You can be assured that the Web site we produce for you will not be made from a cookie-cutter template, such as you might get out of popular Web-page software applications sold in a computer store. You want your site to be memorable and to represent you specifically. And personally, too: Why would a visitor want to do business with a cold and impersonal Web site that gives no sense that yours is a business actually run by living, breathing human beings?

You want those who visit your site to become buyers of your products and services. Why would they do this? Because your site clearly educated them about what you have to offer--with case studies, testimonials, details about how your service works--and helped to convince them, without hyperbole or hucksterism, that they needed what you have to offer. It explained to them how you can make a difference.

From fuzzy brainstorming concept to displaying live on the Web, we help you persuade visitors that your site is their source for the product or service they need, the information they need, the inspiration they need.